Our Concept

The concept of “easy to cook” arose from the founders’ experiences of spending extended periods working and living abroad. They wanted to create products that allowed people to prepare Thai food quickly and conveniently, regardless of their location.

Additionally, Let! C offers powdered Thai herbs, inspired by the founders’ encounters with the issue of wasted ingredients, such as garlic, lemongrass, and kaffir lime leaves. These ingredients would often spoil before being used entirely, leading to the idea of turning them into powdered forms for longer shelf life.

The 2-in-1 powdered fruit drinks were inspired by the founders’ travels to tropical coastal regions during the summer, where they craved the freshness of Thai fruits. The brand aims to bring the taste of Thai fruits, often expensive and hard to find when abroad, to a broader audience.

Let! C primarily targets Thai expatriates and international food enthusiasts who appreciate the taste of Thai cuisine. The brand’s strengths lie in the high-quality taste and attractive packaging, suitable for personal consumption or as gifts for various celebrations.